Choice Home Warranty earned a place on USA TODAY’s Most Trusted Brands 2026 list after a study that opened with more than 20,000 candidates and recognized just 500. The Edison, New Jersey-based company processes roughly one million service events annually and has extended coverage to more than 2.4 million homes nationwide. That puts it among the larger operators in the home warranty sector.

Plant-A Insights Group conducted the research, drawing on surveys of more than 23,000 U.S. consumers and an analysis of more than 760,000 brand ratings. Evaluators scored companies on five dimensions: trust and transparency, reliability, emotional connection, alignment with personal values, and likelihood to purchase. CHW cleared all five and advanced past roughly 4,800 brands that made it to the evaluation stage.

The home warranty market generated $4.6 billion in U.S. revenue in 2025, according to IBISWorld. Annual growth has run roughly 3.9% over the past five years. That growth has coexisted with persistent consumer friction. A January 2025 survey by This Old House found that 89% of claims were ultimately approved, but 75% of denials traced to consumers misunderstanding their coverage terms. The gap between policy language and consumer expectation has driven industry complaints more than bad-faith denials have.

“I’m proud that Choice Home Warranty was recognized as one of USA TODAY’s Most Trusted Brands,” said CEO Jim Mostofi. “It reflects the commitment that CHW has to our great customers and what our team works toward every day.”

CHW has accumulated more than 100,000 five-star reviews on Trustpilot, BestCompany, and ConsumerAffairs. U.S. News & World Report has also recognized it among top home warranty providers. The company holds member status in the National Home Service Contract Association, the industry’s primary trade group. Founded in 2008, it offers a Basic Plan covering 14 systems and appliances at roughly $49 per month and a Total Plan covering 18 items at around $58.

Third-party recognition built on independent consumer surveys carries more signal than self-reported satisfaction data, especially in a category where review manipulation is common. A methodology drawing on 23,000 respondents and 760,000 brand assessments produces a more defensible read than platform ratings alone. CHW’s position on the USA TODAY list doesn’t answer every question about claims performance, but it shows the company built credibility with actual customers at a rate that fewer than 3% of the evaluated field could match.