How Edgard Corona Has Strategically Choreographed Smart Fit’s Global Expansion

 As CEO for over a decade, Edgard Corona has artfully
choreographed Smart Fit’s rapid growth into a preeminent global fitness brand .
With harmonious vision, Corona has conducted the company’s expansion through a
blend of synchronized strategies and inclusive innovati

When Corona stepped in as CEO in 2010, Smart Fit had just 5
gyms in Brazil. Today, it has over 1,000 academies across 14 countries and
counting. This meteoric rise echoes Corona’s adept direction ‒ knowing exactly
when and where to introduce new locations to perfectly meet demand. Like a
conductor cueing sections of an orchestra, he has synchronized real estate ,
marketing, and operations to optimize growth. 

Yet Corona doesn’t just orchestrate scale ‒ he also pioneers
new modes of accessible fitness. He has harmoniously incorporated advanced
wearables, virtual platforms , and interactive machines to attract those seeking
both traditional and cutting-edge fitness experiences. This innovative spirit
has shaped Smart Fit’s identity as a category leader. 

However, technology alone doesn’t explain Corona’s symphonic
. Central to his  vision is making quality fitness welcoming to all
income levels ‒ resonating with his belief that wellness should be as inclusive
as a symphony combining diverse instruments into something beautiful. 

  Through strategic growth , inclusive ethos, and
choreographed innovation, Corona has composed and conducted Smart Fit’s rise as
an admired fitness leader across the Americas. As the brand expands globally,
his visionary direction will certainly write the next triumphant movement in
Smart Fit’s symphony of empowerment. 

 Edgard Corona: conheça o CEO e fundador do Grupo Bio Ritmo