In a move set to bolster its position in the global fintech landscape, Flutterwave has joined forces with Acquired.com to elevate the capabilities of Send App, its flagship remittance product. This collaboration marks a significant step forward in Flutterwave’s mission to streamline cross-border payments and enhance the user experience for customers in the UK and EU.

At the heart of this partnership lies a commitment to facilitating smoother, more secure domestic card payments for Send App users. By leveraging Acquired.com’s expertise in payment processing, Flutterwave aims to revolutionize how UK and EU cardholders transfer funds to their business associates and loved ones across Africa.

Senior Vice President of Consumer Business at Flutterwave, James Hardy, underscored the company’s dedication to refining the customer journey. “Our goal is to work with the finest in the industry to boost speed, transparency, and ease of use in money transfers,” Hardy explained. He praised Acquired.com’s consultative approach and industry-leading platform as critical factors in this strategic alliance.

Send App, Flutterwave’s cornerstone remittance solution empowers users to swiftly and reliably dispatch funds to local bank accounts and mobile money wallets. The integration of Acquired.com’s processing capabilities is expected to enhance this seamless experience further, addressing a crucial pain point in cross-border transactions.

This partnership announcement follows Send App’s recent rebranding initiative, which Flutterwave unveiled in August 2023. The refresh brought a host of improvements, including in-app customer support, the introduction of voucher codes, and an expansion of its geographical reach. These enhancements underscore Flutterwave’s commitment to continuous innovation and user-centric design.

A pivotal aspect of the Flutterwave-Acquired.com collaboration centers on payment optimization. This involves meticulous analysis, presentation of findings, and the development of tailored recommendations to refine Flutterwave’s processing capabilities further. Implementing intelligent BIN routing through Acquired.com’s multiple acquiring connections promises a frictionless experience for Send App users.

Mark Johnson, Commercial Director at Acquired.com, expressed enthusiasm about the partnership. “Working with Flutterwave has been a rewarding experience,” Johnson remarked. He highlighted how their bespoke analysis and recommendations have contributed to Flutterwave’s improved success rates, increased collections, and enhanced overall customer experience.

This strategic move by Flutterwave comes at a time when the company is making waves on multiple fronts. Recently, the U.S. Chamber of Commerce’s US-Africa Business Center announced Flutterwave’s appointment as vice chair of its board of directors, with founder and CEO Olugbenga Agboola representing the company. This announcement, made during the US-Nigeria Executive Dialogue in New York City, received the endorsement of Nigerian President Bola Tinubu, further cementing Flutterwave’s status as a key player in fostering US-Africa business relations.

The US-Africa Business Center lauded Flutterwave’s role in spearheading Africa’s digital revolution, describing the company as exemplifying why Africa is increasingly viewed as a crucial player in the global economic narrative. This sentiment aligns closely with Flutterwave’s vision of connecting Africa to the worldwide economy and championing emerging technologies.

Agboola himself expressed pride in this appointment, viewing it as a personal achievement and a fulfillment of Flutterwave’s broader mission. “Joining the US Chamber of Commerce’s US-Africa Business Center’s board as the new vice chair is a testament to our commitment to strengthening US and African relations,” Agboola stated on LinkedIn.

As Flutterwave continues to expand its global footprint and influence, partnerships like Acquired.com and recognition from international bodies like the US Chamber of Commerce underscore the company’s growing importance in the worldwide fintech ecosystem. By enhancing user experiences, fostering cross-border collaborations, and driving digital transformation across Africa, Flutterwave is not just processing payments – it’s reshaping the future of finance on the continent and beyond.