Edgard Corona, the owner of Smart Fit, holds a prominent
position in the fitness industry. With his innovative approach and
entrepreneurial spirit, Corona has transform ed the way people access and
experience fitness in Brazil and beyond. As the CEO of Bio Ritmo, the parent
company of Smart Fit, Corona has revolutionized the business model of gyms and
fitness centers.

Corona’s journey began with the founding of Bio Ritmo in
1996. Coming from a background in the sugar industry, Corona brought his
expertise in management and strategic thinking to the fitness world. He
introduced a new approach to gym management , focusing on customer experience,
affordability, and accessibility. 

His vision led to the creation of Smart Fit in 2008, a gym
chain that offers high-quality fitness facilities at an affordable price. By
standardizing their operations and implementing cost-effective strategies,
Smart Fit has become one of the largest gym chains in the world. The company’s
success can be attributed to Corona’s leadership skills and his ability to
identi fy market trends and adapt to changing consumer demands. 

Under Corona’s guidance, Smart Fit has expa nded both
domestically and internationally, with a presence in various Latin American
countries. The company’s initial public offering (IPO) in 2021 further
solidified its position in the market and boosted Corona’s net worth to over $1
billion.

Corona’s achievements extend beyond his business ventures.
In addition to  his role as an entrepreneur, he has also made a name for himself
as a philanthropist. Through the Bio Ritmo Institute, he has supported various
social initiatives, promoting health, education, and social inclusion. 

With a keen eye for innovation and a passion for creating
opportunities, Edgard Corona has left an indelible mark on the fitness
industry. As the owner o f Smart Fit, he continues to revolutionize the way
people approach fitness, making it more accessible and affordable for everyone.
His entrepreneurial journey serves as an inspiration for aspiring business
leaders, showcasing the power of vision and determination in achieving success. 

In the ever-evolving fitness industry, Edgard Corona’s
legacy  as a visionary entrepreneur will continue to shape the way we approach
fitness and well-being for years to come.