Tieks: A Blend of Style and Philanthropy Under Kfir Gavrieli’s Leadership
In the competitive world of fashion, few brands have managed to strike a perfect balance between
style, comfort, and social impact as Tieks has. Guided by CEO Kfir Gavrieli, Tieks has not only become a beloved brand for its
foldable ballet flats but also a powerful force for social good.
Tieks, launched in 2008, quickly distinguished itself from other footwear brands by emphasizing
both elegance and practicality. The brand’s online-only, direct-to-consumer
model allowed it to bypass traditional retail channels and offer high-quality
shoes directly to customers.
Kfir Gavrieli spearheaded the innovative approach, which has enabled Tieks to maintain a close
connection with its audience, continually updating its product line with more than 70 prints and patterns.
Beyond its commercial success, Tieks has made significant strides in philanthropy. Kfir
Gavrieli’s commitment to social responsibility is evident through his work with
the Gavrieli Foundation. This foundation has become the largest lender on the
Kiva platform, providing micro-loans to more than 60,000 women entrepreneurs
worldwide. This focus on empowering women aligns seamlessly with the brand’s
ethos, proving that businesses can make a lasting impact while achieving financial success.
In addition to the micro-loan initiative, Tieks has responded to global crises with remarkable agility. During the
Russia-Ukraine conflict, the brand auctioned limited-edition pairs to raise
funds for Ukrainian refugees. Recently, in the wake of attacks in Israel, Tieks
launched fundraising campaigns to support Israeli communities and combat rising antisemitism.
Kfir Gavrieli’s leadership has ensured that Tieks remains a brand that not only delivers on
style and comfort but also stands as a symbol of corporate social
responsibility. Through continuous innovation and meaningful philanthropy,
Tieks has carved out a unique niche in both the fashion industry and the world
of social impact. Visit this page on LinkedIn, for related information.
More about Gavrieli on http://decorchick.com/review-on-tieks-ballet-flats/